Zhono tackles market decline with innovation
June 14, 2024
Zhono is adapting to the changing market with new chips and sustainable solutions amid declining printer sales.
Despite significant drops in printer shipments from 2019 to 2023, Zhono remains optimistic about the future by focusing on innovation and sustainability. The company is addressing challenges posed by firmware upgrades that lockout remanufactured cartridges and is developing new chips to ensure compatibility and functionality. This was the theme of Jason Doran from Zhono, who presented strategies for navigating the declining global printer market at The Recycler Live conference.
Zhono’s commitment to the circular economy and cost-effective solutions is evident in their shift towards refurbished printers and aftermarket alternatives. With a market value projected to grow from USD 54.35 billion in 2024 to USD 67.88 billion by 2029, Zhono is well-positioned to capitalise on this growth. The company also enhances its service quality and collaborates closely with customers to meet changing demands.
One strategy. Employed by Zhono is designing chips that resist firmware upgrades and ensuring their products are compliant with the latest standards. Their proactive approach includes monthly reports on OEM firmware upgrades and the development of hardware devices to mitigate their impact. This dedication to innovation and customer satisfaction positions Zhono as a leader in the compatible consumables industry.
Categories : World Focus
Tags : Chips Innovation Market Trends Solutions Sustainability The Recycler Live Zhono
