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Xerox introduces rewards for purchasing “genuine” supplies

Xerox introduces rewards for purchasing “genuine” supplies

April 8, 2013

nr_Xerox_Square_Building_with_New_Logo_2008Jan7-prvOEM launches loyalty programme allowing customers to redeem points for buying Xerox-branded printer supplies.

Stating that “using genuine Xerox supplies is a smart business decision, as it protects the equipment and ensures years of reliable operation and quality output”, Xerox has announced that it will reward people for opting to purchase their supplies through its loyalty programme.

The programme will allow Xerox customers purchasing Xerox solid ink and toner products to earn points for each dollar spent on Xerox supplies and for each eligible device registered. They will also immediately earn 1,000 points for enrolling on the programme. The points can then be redeemed for “more than three million” items, including gift cards, downloadable music, movies, books, travel and Xerox equipment.

Xerox states that the programme will also validate the “authenticity of the products” bought, reassuring the customer that they have not purchased “counterfeit items”.

The OEM also explains that points can be accumulated no matter how the supplies are purchased, including from Xerox partners, resellers, retail stores or eCommerce websites; that incentives can be redeemed with even small point balance; rewards can be donated as gifts to family, friends and charities; extra points can be earned when customers participate in other activities on the rewards website and points do not expire as long as the users remain active.

Categories : City News

Tags : Marketing North America Xerox

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