August 22, 2012
Xerox has announced a presentation discussing counterfeiting and fraud in the imaging supplies industry in partnership with OpSec Security, with whom the OEM has collaborated with for over 10 years, at the Imaging Supplies Coalition 2012 conference, reports 4-Traders.
The presentation entitled Protecting Your Brand – A Comprehensive and Collaborative Approach was hosted by Xerox’s Brand Protection Group Vice President Al Gallina and OpSec’s Valerie Finn on 20 August and sought to discuss how the OEM’s printing supplies business has addressed counterfeiting and fraud issues during its partnership with the security specialist.
In conjunction with OpSec, Xerox is stated as successfully shutting down more than 9,000 postings over the past 12 months to prevent the sale of illicit goods.
Finn commented: “Counterfeiting continues to take a huge toll on businesses across the world, but the imaging supplies industry faces unique challenges including a fiercely competitive playing field and the existence of grey and black markets.
“I am honoured to work with Xerox and co-present with Al Gallina to showcase the company’s market leadership and progress in the fight against counterfeiting […] These accomplishments go a long way towards protecting customers from unknowingly purchasing low quality fakes.”
OEMs have recently taken steps to engage in the discourse against counterfeiting and clones, including an appearance by Lexmark’s Andrew Gardner at The Recycler Focus on Europe Nice,. ETIRA General Secretary Vincent van Dijk has also spoken on the OEM response to the association’s recently-released Guide to Clones, which can be read in The Recycler issue 236.
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