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Xerox appoints new global channel strategy leader

June 12, 2017

Pete Peterson has been appointed to the post and will have the title of Senior Vice President of Global Channel Strategy. reported that Peterson, who previously worked at TESSCO Technologies leading sales, will be “responsible for revenue and profit growth” and will lead and implement targeted investments across both direct and indirect channels globally.

The reseller business is worth $20 billion (€17.8 billion) and Xerox’s goal is to expand on this with its channel strategy by delivering a more expansive product range to its partners as well as solutions, vertically integrated tools, technology and service delivery methods.

Kevin Warren, Chief Commercial Officer, Xerox, said: “Now that we support the largest solutions-enabled portfolio in the industry, we’re able to bring new opportunities to the partner channel that serves small and medium businesses (SMBs). Pete is part of our investment in that channel network, bringing to Xerox the extensive experience required to ratchet up recruitment and activation of partners that are the right fit and growth potential to increase our market share with SMBs.”

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