December 20, 2017
The OEM has reinforced its commitment to penetrating the SMB market with its latest dealer signings on both US coasts.
This week Xerox revealed that it is continuing to add partners from coast to coast in the United States, with Hilyard’s Business Solutions and Rabbit Office Automation the latest to join its channel partner program.
The two recently signed multi-brand dealers understood the value in selling Xerox’s comprehensive and connected office technology, including the new line of ConnectKey®-enabled workplace assistants.
Since the beginning of the year, Xerox has signed more than 50 new document technology partners in the United States and Western Europe. The agreements reinforce Xerox’s efforts to seize a larger share of the small- and medium-size business (SMB) market by broadening its multi-brand dealer base.
“We’ve made great progress in expanding our channel partner program this year,” said Darren Cassidy, president, U.S. Channels Unit, North America Operations, Xerox. “The addition of the highest quality multi-brand dealers like Hilyard’s Business Solutions and Rabbit Office Automation to our portfolio continues our momentum to penetrate the SMB market, bringing the value of our workplace assistants to businesses of all sizes.”
HIlyard’s Business Services served Delaware, Pennsylvania and Maryland for more than 50 years, offering office equipment, document management and voice solutions, and managed print and IT network services.
“We’re looking forward to new opportunities now that we’re carrying the Xerox name,” said Robert Hilyard, CEO, Hilyard’s Business Solutions, Wilmington, Delaware. “It’s a real door opener, allowing us to offer our customers product lines with one brand top-to-bottom.”
Rabbit Office Automation is a provider of workplace technology, document management solutions, and managed print and IT services in the San Francisco Bay Area.
“As a Silicon Valley-based business, advanced technology solutions are extremely important to our customers,” said Rick Zirpolo, CEO, Rabbit Office Automation, Sunnyvale, California. “Xerox has always been a leader in document technology and when we decided to add the brand to our product portfolio, I was most excited about the ConnectKey customization options.”
The dealers are joining Xerox on the heels of the biggest product launch in the company’s history—the introduction of 29 printers and multifunction printers, which comprise the Xerox AltaLink® and Xerox VersaLink® product lines.
The 12 entry (A4) and 17 workgroup (A3) devices, both color and monochrome, and with speeds up to 90 pages per minute, are all equipped with ConnectKey—a powerful combination of technology and software for SMBs and larger enterprises alike.
Cassidy added, “As we continue to expand our multi-brand dealer base, we’re also transforming the way we work with our mono-brand channel—enabling Xerox agents to be more agile and compete better, all backed by our marquee Xerox brand and sales and service expertise.”
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