April 2, 2015
West Point Products, which is part of the Clover Imaging Group, has announced a partnership with PrintReleaf on a patent-pending technology which “automatically plants trees to offset paper consumption”. PrintReleaf created the PrintReleaf Exchange, which is a technology platform that “measures a customer’s forest consumption, and connects them directly to reforestation projects”.
The technology measures consumption and tracks reforestation partners “to ensure fulfilment”, and PrintReleaf “guarantees to certifiably releaf all forest products consumed by its customers”. West Point Products’ dealers and end-users using the Axess MPS programme “will gain access” to the platform, and their paper consumption “will automatically be measured and trees automatically releafed” on a monthly basis “to continually offset a customer’s environmental impact”.
The company uses only certified global reforestation projects, and also has a “robust social media marketing feature” that allows users to “send their sustainable impact statistics straight to their social media accounts”. Michael Greenberg, CFO of PrinReleaf, stated that the company is “extremely excited about West Point Products’ continued commitment to the environment and the world”, adding that the “strategic relationship provides West Point Products’ dealers and their customers the opportunity to reforest millions of trees throughout the world”.
Luke Goldberg, Global Senior Vice President of Sales and Marketing at Clover Imaging Group, commented: “Our new partnership with PrintReleaf is a key differentiator for West Point Products and in turn our global dealer channel. PrintReleaf offers the first technology that enables our dealers and their end users to quantify their forest products consumption and communicate the impacts of their sustainability initiatives.
“This is another value-added tool West Point Products is providing dealers to give them the competitive edge in winning business, driving profitability and advancing their environmental initiatives.”
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