April 17, 2015
The “cutting-edge” marketing portal is said by the company to be “best-in-class”, and is exclusively available to West Point Products dealers as part of its Marketing Platform 2.0. Empower is described as an “intuitive, easy-to-use web-based portal” that allows dealers to “create and execute comprehensive marketing campaigns” quickly and simply.
Empower also enables dealers to connect with current and prospective customers “across multiple marketing vehicles” including the internet, email, social media, video and print. It provides “unlimited, ready-to-send” emails and customisable marketing literature in the form of newsletters and postcards, while dealers can also “measure and optimise” campaigns with its analytics.
Luke Goldberg, Senior Vice President of Sales and Marketing at Clover Imaging Group, stated: “We developed Empower based on feedback from our dealers that they need more marketing resources and customer touches.
“By providing our dealers with valuable, relevant content and templates for creating successful marketing campaigns, we are giving them the tools they need to consistently and effectively engage with customers and prospects. This is just another demonstration of our steadfast commitment to our valued customers.”
The company recently revealed that it had teamed up with PrintReleaf to connect customers to reforestation projects linked to their personal forest consumption.
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