June 4, 2013
Indiana branch of Alpha Laser Imaging has been profiled in local press for its efforts.
Courier Press reported on the company’s successes and growth over the past 13 years, with President and CEO Scott Althaus having prior entrepreneurial experience in restaurants and medical waste disposal before taking ownership of the imaging supplies franchise and repair company in Evansville, Indiana.
Althaus operates the franchise alongside his two sons Jason and Aaron who are Vice President/Sales Manager and Vice President/COO respectively; with the outlet noting that Scott “comes by his entrepreneurial spirit honestly” as a result of his mother and father’s interests in business. He owned two restaurants in the town in the 1980s, and after selling his waste disposal company, he joined the remanufacturing business in 1999 after “studying different industries and businesses” at his local library.
Scott told the site that he figured “such a business would succeed here because nearly every business had a copying machine and some homes had them, too”, and received training at Alpha Laser Imaging’s national headquarters in Florida. The store has “grown considerably from its modest beginning in a small house and garage”, with Scott noting that he “started with practically nothing […] with about $10,000 [€7,652] for supplies and initial training and about $20,000 [€15,305] for the house and garage rental”.
Nevertheless, sales grew from around $100,000 (€76,529) to $200,000 (€15,058) a year to nearly $2 million (€1.53 million) in 2012, with Scott expecting to exceed that figure in 2013, with plans for a new 8,000 square-foot store and office building in the town expected to be completed by the end of the year.
Scott noted that “the hardest thing was securing the customers and getting them acclimated to my company’s practise of selling only remanufactured cartridges back then […] it was hard to get them to even try the remanufactured cartridges, though there was a 40 percent to 60 percent saving in the price of the remanufactured cartridges versus original cartridges”.
With customers eventually using and buying remanufactured cartridges, the established customers moved when the store did, and new customers were also gained. Scott notes that “today, 85 percent of the cartridges we sell are remanufactured, compared to 15 percent that are original […] our failure rate on the remanufactured cartridges is less than one percent. We stand by them 100 percent”.
The company has a customer base of around 600 to 700 clients across the local area, and even covers other states such as Wyoming, Texas, West Virginia, Alabama and Kentucky through subcontractors; Jason noting that “the success and dedication of our employees has helped grow our business”, with 13 staff helping customers with a product range of Lanier, Sharp, HP, Lexmark, Brother and Epson products.
Categories : Products and Technology