The Recycler
  • Ninestar web banner November 2022 Masthead
  • Katun March Web Advert 2021
  • Static Control June 2022 Masthead Ad
  • Biuromax Web banner June 2022

UKCRA complains to ASA about latest HP campaign

January 6, 2020

HP’s latest fight against new built cartridges include information to customers warning of “imitation toners”, which according to the OEM prove damaging to printers.

The UK Cartridge Remanufacturers Association (UKCRA) has logged a complaint with the UK Advertising standards Agency in response to an email HP has circulated warning its customers of “imitation toners” and their damaging effects on printers.

In its email, HP claims that “over 1 in 5 problems caused by non-HP cartridges can cause damage to the printer” and that “49% of imitation cartridges failed during use or right out of the box”, compared to HP original supplies.

With the complaint UKCRA has requested UK Advertising standards Agency (ASA) “to request HP to cease and desist from any further campaigns of this sort” stating that the advertisement includes “many statements that are discriminatory” and tries to “to discredit third party toner and inkjet printer cartridges other than their own in their printers.”

UKCRA added: “Printer cartridges that are remanufactured (re-used) are not only more environmentally friendly they are more sustainable than recycling.”

The ASA will try to resolve complaints as quickly as possible but has a duty to make sure their investigations and decisions are thorough and robust. Straightforward issues can be resolved in a matter of days, but in a small number of complex cases it can take six months or more to complete.

We will keep you posted.

Categories : Around the IndustryUKCRA feed

Tags : ASA Complaint HP UKCRA

  • IR Italiana Web ad January 2021
  • Aster November 2022 Web advert
  • Ink Tank december 2022 Web Advert
  • GM Technology Web 2022 Ad
  • Static Control June 2022 Big & Bold Ad
  • GM Tech Web ad September 2022
  • Apex Web Ad September 2022
  • Mito December 2022 Web banner
  • GPI December 2022 Web ad
  • CTS New Ad March 2022
  • ITP Web ad January 2021
  • HYB October 2022 Web banner
  • PCL Web ad January 2021
  • CET June 2022 Web ad
  • Zhono Web Ad October 2022
  • CTS New Ad March 2022
  • CET June 2022 Web ad
  • HYB October 2022 Web banner
  • ITP Web ad January 2021
  • PCL Web ad January 2021
  • Zhono Web Ad October 2022
  • PCL Web ad January 2021
  • Zhono Web Ad October 2022
  • CTS New Ad March 2022
  • ITP Web ad January 2021
  • CET June 2022 Web ad
  • HYB October 2022 Web banner

The Recycler, Wittas House, Two Rivers, Station Lane, Witney, OX28 4BH, United Kingdom | Tel: +44 (0) 1993 899800 | Fax : +44 (0) 1993 226899
©2006-2021 The Recycler - Terms & Conditions - Privacy Policy including cookie use

Web design Dorset | Websites by Mark