Placeholder image
  • Nubeprint Online 425x90
  • Katun Web ad January 2021
  • Biuromax web ad Jan 2021
  • Speed Web ad January 2021
  • Ninestar Masthead Web ad January 2021
  • Paperworld Middle East Long Web ad January 2021
  • The Recycler Subscribe Web ad January 2021
  • Paperworld Middle East Long Web ad January 2021
  • The Recycler Subscribe Web ad January 2021

UKCRA complains to ASA about latest HP campaign

January 6, 2020

HP’s latest fight against new built cartridges include information to customers warning of “imitation toners”, which according to the OEM prove damaging to printers.

The UK Cartridge Remanufacturers Association (UKCRA) has logged a complaint with the UK Advertising standards Agency in response to an email HP has circulated warning its customers of “imitation toners” and their damaging effects on printers.

In its email, HP claims that “over 1 in 5 problems caused by non-HP cartridges can cause damage to the printer” and that “49% of imitation cartridges failed during use or right out of the box”, compared to HP original supplies.

With the complaint UKCRA has requested UK Advertising standards Agency (ASA) “to request HP to cease and desist from any further campaigns of this sort” stating that the advertisement includes “many statements that are discriminatory” and tries to “to discredit third party toner and inkjet printer cartridges other than their own in their printers.”

UKCRA added: “Printer cartridges that are remanufactured (re-used) are not only more environmentally friendly they are more sustainable than recycling.”

The ASA will try to resolve complaints as quickly as possible but has a duty to make sure their investigations and decisions are thorough and robust. Straightforward issues can be resolved in a matter of days, but in a small number of complex cases it can take six months or more to complete.

We will keep you posted.

Categories : Around the IndustryUKCRA feed

Tags :

Leave a Reply

Advertisement

  • Static Web ad January 2021
  • Aster web ad v2 Feb 2021
  • IR Italiana Web ad January 2021
  • Ninestar Big and Bold Web ad January 2021
  • GM Technology Web ad February 2021
  • Hubei Group Web ad January 2021
  • Mito Web ad February 2021
  • Apex Web ad January 2021
  • Integral Web ad January 2021
  • GPI Web ad February 2021
  • Armor web ad January 2021
  • CET Web ad February 2021
  • PCL Web ad January 2021
  • CTS Web ad January 2021
  • HYB Web ad February 2021
  • ECS Web ad January 2021
  • ITP Web ad January 2021
  • Paperworld Middle East Web ad January 2021
  • The Jolly Savage Web ad January 2021
  • The Jolly Savage Web ad January 2021
  • PCL Web ad January 2021
  • ECS Web ad January 2021
  • ITP Web ad January 2021
  • Paperworld Middle East Web ad January 2021
  • CET Web ad February 2021
  • HYB Web ad February 2021
  • CTS Web ad January 2021
  • ECS Web ad January 2021
  • HYB Web ad February 2021
  • The Jolly Savage Web ad January 2021
  • PCL Web ad January 2021
  • ITP Web ad January 2021
  • CET Web ad February 2021
  • Paperworld Middle East Web ad January 2021
  • CTS Web ad January 2021