November 27, 2013
PCR Online reported on Tech Data UK’s endorsement of the OEM’s QR code anti-counterfeiting tool, which enables customers to identify non-genuine HP products using a unique code found on the security labels of HP products, which can either be scanned via a QR code reader downloaded onto the customer’s smartphone or entered onto HP’s Mobile Authentication website.
The tool, which won an award last year, was earmarked by the distributor as a system with which resellers can “protect themselves and their customers from being duped into buying and selling fake cartridges”, which Tech Data UK notes includes “remanufactured or refilled and compatible cartridges” that have been “illegally packaged [and] are often being represented and sold as original HP toner [cartridges]”.
Mark Porter, Print and Supplies Manager at Tech Data UK, stated: “By providing genuine HP toner cartridges to customers for their HP LaserJet printers, resellers can protect customers’ investments and extend the lifetime of their devices.
“But it’s important that both resellers and their customers are alert to the many fake or counterfeit cartridges that are now being openly offered on the market. It’s important to know it is a genuine HP cartridge – and not to discover it is counterfeit toner after it is too late.”
Categories : Products and Technology