November 23, 2015
The company posted a number of ‘Print Pink’ products on its website, with £1 ($1.51/€1.42) from each purchase going to the charity, raising £6,715 ($10,164/€9,549).
At the launch of Print Pink was Rick Martin-Bacon, an ex-army commander who was diagnosed with breast cancer. He previously survived being hit in the eye with a crossbow and was able to recover after a mastectomy and a successfully course of treatment.
His story inspired Cartridge People to publicise the campaign via The Telegraph newspaper and GQ’s website, which eventually led to Emilienne Rebel, another breast cancer survivor, backing the campaign. The figure is now likely to rise to over £7,000 ($10,600/€9,978).
Andrew Davies, spokesperson for Cartridge People, said: “Choosing Breast Cancer Care was simple. We wanted to do everything we could to help a charity currently doing everything they can to help those going through the physical and emotional trauma of breast cancer.”
“Breast Cancer Care’s outstanding work is well documented and through ‘Print Pink’ we wanted to offer our own support so that they could continue in that work.”
Categories : Around the Industry