The Recycler
  • Katun web banner December 2022 NEW
  • G&G July 2024 Web Banner
  • Biuromax Masthead web banner March 2024

Toshiba Tec and Ricoh launch ETRIA CO., LTD.

July 1, 2024

ETRIA CO., LTD. was launched today, 1 July 2024.

A joint venture between Ricoh and Toshiba Tec, ETRIA integrates the two companies’ businesses related to developing and producing MFPs and printers for office use and their peripheral equipment and related consumables.

The name ETRIA is a word coined by combining “Eternal,” “Try,” “Innovation,” and “Alliance,” meaning the company’s commitment to mobilize technological capabilities and continue to challenge innovation. Recognising that being close to customers is the driving force behind value creation, the tagline “Your Digital device partner” was chosen to evoke a sense of affinity.

ETRIA aims to strengthen its manufacturing structure by establishing a stable supply chain for highly competitive products through the standardisation of core parts of MFPs and printers, joint purchasing of parts and materials, and mutual utilisation of production sites.

Leveraging the manufacturing technologies and expertise that Ricoh and Toshiba Tec have cultivated over the years, ETRIA strives to offer more competitive and high-value-added MFPs and printers and jointly plan and develop new devices to support customers’ digital transformation.

Furthermore, ETRIA will accelerate its efforts to meet the growing demands of recent years, such as the need for increasingly sophisticated product security, to improve energy efficiency and environmental performance of products, and adherence to the principles of a circular economy. This will be achieved by combining the efforts of Ricoh and Toshiba Tec, the companies said.

ETRIA will supply high-value-added and competitive devices to Ricoh and Toshiba Tec. Both companies will maintain their respective product brands and sales channels while leveraging their respective strengths to offer customers the best products and solutions.

 

Categories : City News

Tags : Company Consumables ETRIA Joint Venture MFPs Partnership Ricoh Toshiba Tec

  • GM Technology July 2024 banner
  • Apex Web banner June 2024
  • Biuromax web banner July 2024
  • INK TANK July 2024 Web advert
  • TN Core July 2024 Web advert
  • Static Control June 2022 Big & Bold Ad
  • GPI July 2024 Web Banner
  • IR Italiana Web ad January 2021
  • G&G Big & Bold Web banner January 2024
  • denner UK Web Banner Jul 2024
  • CET Web ad December 2023
  • Mito Web banner June 2024
  • PCL July 2024 Web Advert
  • Zhono Web ad March 2024
  • HYB Web banner Jan 2024
  • Denner Feb 2024 Web Ad
  • ITP Web ad January 2021
  • denner UK Web Banner Jul 2024
  • HYB Web banner Jan 2024
  • CET Web ad December 2023
  • Mito Web banner June 2024
  • PCL July 2024 Web Advert
  • ITP Web ad January 2021
  • Zhono Web ad March 2024
  • Denner Feb 2024 Web Ad
  • PCL July 2024 Web Advert
  • HYB Web banner Jan 2024
  • Zhono Web ad March 2024
  • ITP Web ad January 2021
  • Denner Feb 2024 Web Ad
  • CET Web ad December 2023
  • Mito Web banner June 2024
  • denner UK Web Banner Jul 2024

The Recycler, Wittas House, Two Rivers, Station Lane, Witney, OX28 4BH, United Kingdom | Tel: +44 (0) 1993 899800 | Fax : +44 (0) 1993 226899
©2006-2023 The Recycler - Terms & Conditions - Privacy Policy including cookie use

Web design Dorset | Websites by Mark

The Recycler Subscribe Web ad January 2021
The Recycler Subscribe Web ad January 2021