Marketing
Brother sponsors Channel 4 business programmes
May 30, 2012
OEM secures deal with UK television channel to become leading sponsor of several programmes. The sponsorship is stated by Brother as being an integral part of its brand response strategy as it prepares to strengthen its printing solutions and products for UK SMEs with a range of innovative technology being launched over the coming year. […]
Printer Supplies Northwest partners with content management firm
May 30, 2012
The cartridge supplier will work with ArticlesOnTap.com to help provide “a better experience” for its online and consumable retailer. Printer Supplies Northwest, based in Vancouver, Canada, sells remanufactured and compatible consumables for inkjet and toner printers, and states that its partnership with the content management firm “will allow it to leverage” its content creation, in turn […]
