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Brands

Consumers to stick with new brands purchased during lockdown

Consumers to stick with new brands purchased during lockdown

September 4, 2020

39% of consumers globally purchased from new brands during lockdown and a significant 88% will continue to buy from those brands in the future, according to new research conducted by Bazaarvoice Inc.

Consumers ready to switch brands

Consumers ready to switch brands

August 3, 2020

A consumer trends report by Brandwatch shows that 18% of consumers will make a permanent switch away from established brands.

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