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Branding

HYB starts “Branding Month” celebrations

HYB starts “Branding Month” celebrations

April 26, 2022

HYB has started different activities to celebrate what the company calls the “Branding Month”.

Xerox shares brand-boosting insights

Xerox shares brand-boosting insights

January 3, 2019

In a newly-published interview, Barbara Basney explains how the OEM ‘Set The Page Free’ and what lessons other companies can learn from its approach. Speaking to Forbes, Basney, who was the company’s Vice President of Global Brand at the time of the interview, discussed how the company embraced the challenge of continually refreshing its public […]

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