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Branding

Xerox shares brand-boosting insights

Xerox shares brand-boosting insights

January 3, 2019

In a newly-published interview, Barbara Basney explains how the OEM ‘Set The Page Free’ and what lessons other companies can learn from its approach. Speaking to Forbes, Basney, who was the company’s Vice President of Global Brand at the time of the interview, discussed how the company embraced the challenge of continually refreshing its public […]

Fujifilm launches new global branding

Fujifilm launches new global branding

October 23, 2018

The OEM’s new campaign, NEVER STOP, is designed to communicate its range of business operations at the same time as promoting its corporate mindset. The campaign has initially been rolled out in Japan and the USA, with further launches planned in Europe, China, and South East Asia. According to the company, the core message of […]

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