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Survey showcases the unique value of paper

October 20, 2021

A new survey conducted by Mopria Alliance addresses the value tied to using paper as a communications medium versus usage of devices such as a smartphone or laptop, and the preferences of using each for various tasks.

The 20-minute survey was conducted online with US consumers ages 18-64. Overall, the survey showed that printed paper continues to be valuable for a variety of reasons.

Top survey takeaways:

Balancing on and off screen time is a challenge

  • 16% of adults set screen time limits for themselves
  • 52% of families with children have limits on screen time
  • Yet, most are unsatisfied with their ability to balance on and off screen time
  • The survey reveals that most seek paper as a way to take a break from screens

Some tasks have a strong paper preference

  • 51% of respondents state that when writing lists or taking notes, paper is their go-to
  • 43% of respondents indicate they prefer reading a book or newspaper using a hardcopy, paper version
    • Respondents who prefer paper usage for the above tasks show a very strong liking for it and would have a difficult time switching to digital formats
  • Nearly two thirds of them would feel awful without a paper book
  • 61% of respondents would feel terrible if they couldn’t use paper to write a list or keep track of events

Digital devices are useful for speed, but paper is able to do it all

  • When asked to describe the main reasons for using either paper or digital devices, respondents revealed that:
    • Digital is mostly used because of its speed and convenience, but can be fatiguing and addicting
    • Digital can make consumers feel distant from the world around them and lose human connections
    • Digital can make consumers feel overly connected through work
    • Paper helps consumers to improve focus and keep track of tasks easier
    • Paper makes them feel good and less tired
    • Paper allows them to feel more productive
    • Only 13% of survey respondents disagreed with the statement that paper helps you comprehend better

The Mopria Alliance is a non-profit membership organisation of leading global technology companies with the mission of providing universal standards and solutions for print and scan.

The survey results can be viewed here.

Categories : Around the Industry

Tags : Communication Mopria Alliance Paper Survey

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