November 25, 2015
The largest manufacturer of aftermarket imaging systems and components joined its official Ukrainian distributor, Makkon, to host a seminar for remanufacturers in Kiev.
Opening the seminar was Makkon’s General Manager Vadim Sergienko, who paid tribute to the remanufacturers’ initiative and work during the political and economic crisis Ukraine has been going through this year. He also said Static Control had managed to maintain its market share in the region, owing to the “consistently high” quality of its products and its brand’s strength.
Static Control was represented by Juan Carlos Bonell, Vice President of Global Distributor Sales, and Sophie Lillie, Distribution Manager for Eastern Europe, with Bonell discussing global market trends and difficulties in Ukraine. Aftermarket share has grown as demand for OEM products has fallen, he said, while Lillie looked at new products Static Control is developing.
Bonell also commented on the company’s merger with Apex Microelectronics that “the opportunities which this merger presents for Static Control customers around the world are unrivalled, as well as the broad range of new products and an increased speed-to-market”.
Lillie in turn mentioned the company’s MPS offering for extended high-yield cartridges, which “will be a milestone for further growth in Ukraine”, as well as Static Control’s “many unique solutions that can be implemented by remanufacturers to give their businesses the edge over their competitors”.
Makkon’s Sales Department Manager Svetlana Bondarenko gave another presentation, about broadening the distributor’s portfolio, showing Static Control’s new universal toner bottled in Ukraine and Makkon’s own cartridge to be made available next month.
The delegates attending were said to have given “overwhelmingly positive feedback” and the seminar “generated a lot of interest in new colour solutions, plus many of Static Control’s unique product offerings”.
Categories : Around the Industry