July 31, 2014
The largest manufacturer of aftermarket imaging systems and components held its latest seminar meeting in Salerno, Italy alongside official distributor Automation earlier this month.
The seminar, which ETIRA reported from recently as well, was hosted on 17 July by Static Control and Automation “to great success”, with 31 people attending from 17 different aftermarket companies.
ETIRA Secretary General Vincent van Dijk spoke and held a presentation called “Fight Against Clones” to raise awareness and educate remanufacturers and the sales channel about the dangers of clones, whilst other talks were given on market data, future trends, Static Control’s COLORCONTROL replacement imaging systems, and chip technology, alongside two remanufacturing demonstrations.
Daniela Salbego, Static Control’s Unit Business Manager for Italy, stated: “There is a lot of uncertainty in the Italian remanufacturing industry at the moment, with regard to lack of empties, IP concerns and a market seemingly full of clones. By coming here to meet with people who are dealing with these issues at ground level, we gain an improved understanding and are able to better communicate the solutions we offer for moving their businesses forward.”
She added: “The COLORCONTROL presentation allowed us to show remanufacturers how to successfully pursue the huge sector of the colour market currently occupied by OEM cartridges. We hope to communicate to as many people as possible the growth potential in tackling that share, rather than competing with each other over the small colour percentage claimed so far by the aftermarket.”
In turn, Germano Cavaliero, and owner of remanufacturer PD Toner, said: “Something needs to be done to prevent these illegal products which are devoid of any qualitative, ethical or environmental value, from being marketed without any impedance, putting the very survival of our businesses under severe pressure.”
Finally, Francesco Strazzabosco, Chairman of Automation, commented: “This seminar was a great opportunity for Static Control and Automation System to exchange information and help generate ideas, as well as show our commitment and support to the genuine remanufacturers in the region.
“Overall we were very encouraged by what an interactive event it was, with lots of questions and feedback from attendees. Thanks to the success of this event we are already looking to plan more events in other Italian regions later in the year.”
Categories : World Focus