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Shenzhen Asta set for Paperworld ME

March 14, 2019

This year’s edition of Paperworld Middle East takes place at the Dubai International Convention & Exhibition Centre from 18-20 March, and a wide range of exhibitors from across the office imaging and aftermarket industry are lined up to attend.

Among the exhibitors confirmed for the three day show is Chinese company Shenzhen Asta Co., Ltd. The company, which was founded in 2004, is a regular attendee at the event, having participated several times in the past.

Situated this year at No. S2, Booth G41, Shenzhen Asta will be displaying its range of consumable printing supplies, including compatible toner cartridges and refill ink, as well as its line of barcode printing supplies.

Headquartered in Shenzhen, China, the company also has regional branches in Mexico, Myanmar, Colombia, Vietnam, Saudi Arabia, and Dubai itself, which the company calls “the economic centre of the UAE” and the “Hong Kong of the Middle East.”

Shenzhen Asta boasts a workforce of over 500 employees, as well as 35,000 square metres of production space. As well as its main ASTA and ACO brands, for which it has “more than ninety brand agents around the world,” the company also includes professional R&D, production, sales and service teams.

“We have strong technical force, advanced testing equipment, professional and efficient organizational structure, advanced management concept, strong and stable relationships with global partners, and maintain and continuously improve our domestic and foreign market share,” Shenzhen Asta explained. “We pay high attention to brand image and customer satisfaction and continuous technical innovation. Our slogan is “One partner, One dream” and we invite more global partners to cooperate with us.”

Speaking ahead of next week’s trade show, the company praised organisers Messe Frankfurt for building “an effective exhibition platform for the development of the Middle East market and a good communication bridge, giving companies the opportunity to access more customer resources and understand the market development trend.”

This year’s Paperworld Middle East runs from March 18-20, and will once again see thousands of visitors from across the Middle East and North Africa, as well as further afield, descend on the Dubai International Convention & Exhibition Centre for three days of trade, business and networking opportunities.

As well as the latest in office supplies, printing materials, stationery, paper and gifts, the 2019 show will also feature Playworld Village, the region’s leading platform for children’s toys and games, and Leatherworld Middle East.

It’s still not too late to secure your tickets for this not-to-be-missed event; to do so, click here.


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