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Samsung pushes mobile printing in South Africa

June 21, 2013

The OEM is aiming to improve mobile printing for its devices in the country.samsungnfc

BizTech Africa reported that Samsung plans to promote three areas of mobile printing in South Africa to “make printing simpler” for users in the country. The three areas include the company’s Mobile Print App, its one-touch mobile printing option, and its recently-revealed near-field communication (NFC) printing technology.

The options will be available to Samsung mobile phone users, particularly those with the Galaxy S4, the OEM’s most advanced smartphone, but also for those with older models of the Galaxy S range, Galaxy Note users, and those with Galaxy Tab tablet computers.

The mobile app, according to Samsung, “has elevated mobile printing to a new level”, as users who don’t own smartphones or tablets made by Samsung can download the application to their own devices through application stores, with printing of many different file formats available as well as a fax transmission function, which Samsung claims is the “only such function available in the industry”.

The one-touch mobile printing feature in turn appears to be focused on the ease-of-use of just pressing print on a mobile device, whilst the near-field communication technology utilises the art of the phone “tapping” the printer to send a file for printing.

Manoj Bhoola, Business Leader for B2B at Samsung South Africa, stated: “Starting with the GALAXY Tab in 2010, we have been simplifying the mobile printing process. Since then, we have been developing a growing variety of solutions that have allowed our customers to wirelessly connect their smartphones and tablets to our printers.

“Our new solutions have further advanced our mobile printing solutions, and they illustrate our continuing leadership in the mobile printing sector.”

In other recent news, Samsung will be provided with MFPs from Sharp, after it became the Japanese OEM’s largest shareholder.

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