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Samsung enters IoT market

Samsung enters IoT market

March 17, 2015

Wony-Pyo Hong, President and Chief Marketing Officer of Samsung

Wony-Pyo Hong, President and Chief Marketing Officer of Samsung

The OEM has launched Samsung Business to “bring together” devices and users of the ‘Internet of Things’.

ZDNet reported on the launch of Samsung Business, a new “dedicated” brand from the OEM that will bring together users and devices utilising the ‘Internet of Things’- a network of appliances or objects that feature embedded technology. This innovation allows them to work more efficiently through data exchange with a manufacturer, operator or control centre.

HP recently revealed it was also planning to enter the sector, and Samsung Business is said by Samsung to be an “umbrella brand which will further the development of an enterprise-based ‘Internet of Things’ ecosystem”. The brand was launched at the CEBIT show in Germany, and will bring together the OEM’s KNOX security platform and SMART Signage solution to offer “enterprise-ready technological solutions” to corporate clients.

It also consists of six ‘zones’ including retail, education, hospitality, healthcare, financial services and transport. Retail includes a digital mirror that would create a video-wall, allowing customers to see what they’re trying on from different angles. The education ‘zone’ meanwhile includes interactive learning tools, cloud printing and Wordbook Composer, a programme allowing scanned documents to be converted into text. Hospitality offers the SMART Hotel Solution, a room management service for lighting and gadgets.

In turn, the healthcare ‘zone’ includes Vidyo, a teleconferencing solution; financial services offers Samsung’s Core Printing Solutions, including secure document handling and printing; and transport offers the Professional Grade Signage function, including real-time flight information displays.

Won-Pyo Hong, President and Chief Marketing Officer of Samsung, commented: “As more and more businesses adopt the ‘Internet of Things’, we have a great opportunity to enhance customer value with increased productivity and profit. Significant advancements can be made in the business process through the application of IoT in inventory management, energy efficiency and more.

“However, we first have to overcome the challenges of platform compatibility, data analysis and security in order to accelerate IoT adoption.”

Categories : Products and Technology

Tags : Business Samsung Technology

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