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Russian printer market to see minimal growth through to 2018

April 16, 2014

The Research and Markets report forecasts a small growth over the next four years.Russia 

The report discusses the printer market in Russia from this year until 2018, with a main forecast of a Compound Annual Growth Rate (CAGR) for the market of 0.53 percent over the next four years.

Research and Markets stated that the Russian printer market is set to grow slowly due to a number of different factors, including “increasing internet use”, the “introduction of emerging technologies” including cloud computing and virtualisation (and their convenience for SOHO workers), and the personalisation of emails and production of email newsletters.

A key challenge for the market is said to be the “increase in online transactions”, with a growth in document and file transactions trough the web proving “much faster than traditional mail transactions”, with important documents sent online as opposed to printing hard copies for mailing.

The analysts commented: “The shift from the adoption of [monochrome] print impressions to colour print impressions has resulted in an increase in the demand for high-speed continuous-feed inkjet printers. This in turn has boosted the growth of the overall printer market in Russia.

“With the adoption of advanced technology printers such as ultra-high volume inkjet printers, the average cost per colour impression is likely to drop significantly. Thus, an increase in the demand for colour prints is a positive trend that is expected to significantly contribute to the growth of the printer market in Russia.”

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