February 15, 2012
Internationality, and sustainability and quality in demand highlighted as key trends in the Frankfurt exhibition.
Messe Frankfurt have released a final report on the Paperworld exhibition, including Remanexpo, following its close on 31 January 2012, celebrating an increased combined visitor turnout of 49,350 visitors across 71 countries.
Remanexpo also saw an increase in visitors, with a 4.7 percent upturn in issued tickets and an average number of visitors per exhibitor at 52.14. Although the mature market saw few new faces, feedback from exhibitors reveals that the quality of visitors was very good.
Overall, Remanexpo hosted 163 exhibitors spread across 3,685m2 and saw a visitor count of 8,500 to 9,000.
Popular trends at the trade fair centred around sustainability and quality in demand, as visitors and consumers look towards not only the ecological standpoint of the products but also within production and sourcing – areas in which the remanufacturing industry is pioneering – and
internationality, with buyers from across Europe and Asia able to expand their international business.
Karl Kallinger, Member of the Board, KMP, stated: “We welcomed significantly more customers than last year, especially customers from outside Germany. East Europe and Southern Europe were particularly well represented. The [economic] crisis has not even been mentioned and the focus in on business […] Every sector needs its leading trade fair and, for us, it is undoubtedly Paperworld!”
Dirk Hünselar, Sales Manager, OCP, also remarked: “The first days were somewhat quieter than last year. This is not a problem because it takes time to conduct good discussions. Thus, although the throughput is down, the efficiency is up. This suits us very well as a company-oriented towards quality and not quantity. Hence, we are very pleased overall.
“The incorporation of Remanexpo into Paperworld is a blessing because some of our customers are also Remanexpo exhibitors and this represents an enormous increase in efficiency.”
Detlef Braun, Member of the Executive Board of Messe Frankfurt, commented: “Our trio of fairs is a genuine magnet for international buyers. And this is shown by the stable number of visitors […] There was a significant increase in the number of East European and, in particular, Russian
visitors and this supported the international strategies of our exhibitors.”
Planning for Remanexpo 2013 is well under way, and The Recycler will be in the vanguard promoting and supporting the event with an extensive visitor and exhibitor marketing programme and developing the seminar and networking programme.
David Connett, Editor and Publisher of The Recycler, said: “The Recycler will be supporting the
local Messe Frankfurt offices or Sales Partners who are now responsible for Remanexpo and Paperworld sales. These changes will enable us to work closely with the local Messe Frankfurt offices and Sales Partner network partners, who will deliver all the services we have provided
but will be able to offer these services in local languages and time zones, providing one local access point for all the events.”
Stefanie Unland, Deputy Publisher of The Recycler, added: “All our exhibitors will be contacted by
their respective sales offices over the next month or so to introduce themselves, and I will always be on hand to assist if needed.”
Categories : Around the Industry