October 19, 2020
The company announced that the global 182-year-old brand will now be available to channel partners and resellers through Tradesupply, which is a UK & Ireland based business providing a range of Print Consumables & Office Seating & Furniture. The company deals strictly with trade only and are focused on working with its customers to support them to achieve better margins.
Steve Weedon commented on the new partnership: “I am extremely pleased to partner with Tradesupply, who are well respected in both Ireland and UK. They understand the market and are serious about building a partnership for the long term, with our Pelikan branded products.”
Jason Doran General Manager Europe – Sales & Marketing, Print-Rite Europe Ltd said: “We recently launched a programme in the UK to find a small number of new strategic partners to help us launch this iconic brand. It can be a real challenge to find a good Partner where the chemistry and inter-personal relationship is just as important as the business model itself. When we met Trade Supply we were struck not only by the energy and enthusiasm shown for the brand, but also by the business strategy and ambition of the team to move this project forward. Trade Supply understand the market, the channel and the logistics of this industry really well and we feel totally confident in working with them to ensure Pelikan becomes the number one alternative brand to OEM products in the UK and Ireland.”
As part of the partnership resellers and end users can join the Pelikan brand Rewards Club where each product, including the new bio-based cartridge range, have Rewards Points attached to them. Each time customers purchase a Pelikan-branded product, loyalty points may be claimed and then used to purchase a wide variety of gifts and benefits from the Pelikan Rewards Club online catalogue.
Mark Greene, Sales and Marketing Director of Tradesupply, adds: “We are excited to partner with PRPS and the Pelikan brand range of consumables and look forward to expanding the market for both Ireland and the UK. We are especially delighted to have the opportunity to introduce the new bio-based cartridge range to our resellers as these products align perfectly with our commitment to the consideration of the environment whilst executing our business activities. We also look forward to teaming with the Rewards Club to incentivise and reward our loyal customers.”
Earlier this year, Pelikan announced new partnerships with Synaxon UK and Germany which also provide its catalogue of products to its dealers and resellers and only last week PRPS announced its latest corporation with FusionPlus Data.
Categories : Around the Industry