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Printer shipments in EMEA stabilise

June 26, 2017

Q1 2017 shows a one percent increase YOY due to MFP shipments.

A report by market analyst Context said that shipments this year are up on 2016 Q1 when there was an eight percent fall.

Zivile Brazdziunaite, Imaging Market Analyst at Context, said: “The Middle East and Africa (MEA) region outperformed other regions with unit shipments increasing by seven percent, following the double-digit decline last year. All categories, except for laser MFPs, registered positive performance over the first quarter of 2017.”

There was a 19 percent overall increase in sales in the UAE despite a fall in the laser hardware segment due to demand for inkjet technology devices and Turkey saw an increase of MFP laser and inkjet shipments while South Africa showed a three percent improvement and “Saudi Arabia continued to decline”.

70 percent of sales of printer hardware shipments to EMEA is a result of a “sell into Western Europe (WE)” and although Q1 was flat there was an improvement on last years six percent fall and there was an increase of shipments to most WE countries. In UK and France, there was a one percent increase due to inkjet devices while Italy’s laser devices showed a two percent YOY growth.

Germanys shipments were down five percent and this was in all categories with the exception for laser MFPs which had increased by 12 percent while in Spain and the Netherlands there was double figured growth of “printer hardware sell-in”.

Central and Eastern Europe (CEE) was the same as that of WE while sell into Russia showed a four percent increase mostly due to laser MFPs. Strong performances were recorded in Kazakhstan and Belarus due to laser devices but “sell-in levels to Poland and the Czech Republic declined”.

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