Placeholder image

Printer sales in India rise ahead of holiday sales

December 20, 2011

Printer sales in top 45 cities reached nearly 6 lakh (600,000) units in Q3 2011.

CyberMedia Research (CMR) reported that the four percent sequential growth was “on account of pre-festive buying” as well as “investments in capital” by corporate and small and medium businesses in the third quarter of the year.

The findings, released in CMR’s India 45-City PC Printer Market Review, 3Q 2011, also showed that in India’s overall A4 PC printer market HP still dominates, with a 57 percent market share raising it above Canon, Epson and Samsung in descending order.

Canon and Epson did however see growth in their shares of the market, and all four OEMs accounted for 93 percent of the total market in Q3 2011. In inkjet, HP held a leading 73 percent share, followed again by Epson (15 percent) and Canon (12 percent), whilst in laser sales, it also held the lead with 51 percent share. Canon and Samsung placed second and third in this sector.

CMR also noted that southern India accounts for as much as 30 percent of all A4 printer sales, with northern, western and eastern India following in its wake. HP dominated in northern and southern India, whilst Canon saw more than half its sales in the south and west. Epson saw equal sales in the south and west, with lower sales in the east, whilst Samsung saw most of its sales in the south.

Whilst the four OEMs dominate the Indian market at this time, other companies including Brother, Panasonic and Xerox also saw their shares improve in Q3 2011. In more negative news however, the analyst noted that the weakening of the rupee against the dollar might mean higher printer prices in Q4.

Sumanta Mukherjee, Lead Analyst, PCs, Peripherals, Accessories and IT Channels for CMR, stated: “Printer sales in the eastern India region were slow in 3Q 2011 due to heavy monsoon rains during July and August that impacted the movement of goods by road and rail. At the same time, overall printer supplies were impacted due to political agitations over the Telengana issue in Andhra Pradesh.

“Canon and Samsung grew by 12 percent and 11 percent, respectively, at the cost of HP. Shortage of supply in 3Q 2011 hit HP the most, whose sales dropped 18 percent in eastern India alone.”

Narinder Kumar, Analyst, Peripherals, Accessories and IT Channels for CMR, added: “There is an increasing trend of adoption of multifunction printers especially in the inkjet category. Drop in price
differentials as well as running costs are encouraging SMB enterprises to go in for inkjet multifunction printers.

“Vendors have had to re-introduce models compatible with chip less toners in the past one year. Continued dominance of Canon 2900B and in response, re-launch of models like HP 1020plus and Samsung ML 1676 have proved that Indian printer buyers are not yet ready to accept chip based toner-printers.”

Categories : Products and Technology

Leave a Reply