January 15, 2014
US-based Print Audit has announced that its subscription programme, Premier, has been allowing the company’s dealers to generate additional recurring monthly revenue due to it helping them gain new customers and keep existing customers; with a combined total of nearly $2 million (€1.5 million) in additional monthly revenue earned by Premier dealers.
According to Print Audit, Premier is a “unique” subscription programme allowing office equipment dealers to have “virtually unlimited” access to the company’s products for a monthly price, helping to increase their profit margins on print management solution sales and enabling them to charge customers for Print Audit’s software based on cost per page or device model while only paying a fixed cost to Print Audit. As a result, the dealer’s profits increase each time they sell to a new customer.
So far, Premier dealers have purportedly added 718 new print management customers to the system, while 97 percent of existing customers added to Premier remain active in the system.
Greg Brisco, District Manager of Dove Data, is an example of a dealer experiencing success with the Premier programme. He said: “So far the functionalities of the Premier programme have helped us win the business of six customers, which I estimate will equal an increase in revenue of about $3,700,000 (€2.7 million) per year for us.”
Categories : Products and Technology