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Pixel-reducing technology decreases ink and toner usage

September 12, 2012

New technology designed to reduce amount of ink and toner required in printing by trimming unnecessary pixels.

Preton Ltd., a start-up business in Israel has produced software that is able to trim unnecessary pixels from documents in order to reduce the amount of ink and toner needed to print them, saving money and resources, reports MarketWatch.

Recognising that printer is ink is possibly the most expensive substance on the planet, the company, which was founded in 2005, developed its patented Pixel Optimizer system to cut down on the amount of printer ink and toner needed for printing both images and text, “without reducing the sharpness of the printer documents”.

The technology works by deleting unnecessary pixels that occur during printing due to printer drivers converting the originally square computer pixels into circles, causing them to overlap. Once the unwanted pixels are identified and deleted, the technology “enables ink or toner to bleed into the spaces left by the deleted pixels”.

In order to prevent print quality of images from being affected due to colours not being uniform across an image, fewer pixels can be deleted when printing in colour, resulting in fewer savings. However, the technology is able to distinguish between text and images that appear on the same document and delete pixels accordingly.

Ori Eizenberg, Chief Executive and founder of Preton Ltd., which has headquarters in Tel Aviv and additional offices in Hong Kong, Japan and the US, explained that he started the business after discovering that many major companies were unaware of how much they spent on printing, commenting that “all of them understood that it’s expensive but they had no visibility” about the actual cost. He also reportedly added that 70 percent of documents printed are disposed of within the same day of printing.

Eizenberg also hinted that the company may be looking into the MPS market, stating that MPS companies “have a strong incentive to reduce fixed costs”.

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