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Paperworld Middle East to expand in 2013

January 22, 2013

Third annual paper products and office supplies trade show will be “larger and more representative” this year.

Paperworld Middle East 2013 is looking to build upon the success of its last two shows, with Michael Dehn, Group Exhibitions Director of show organiser Epoc Messe Frankfurt, stating that there will be even more exhibitors this year, adding that “45 percent of this year’s exhibitors have not previously participated and so will be making their debut in March”.

The exhibitors will be travelling from a number of countries, including: Germany; Switzerland; Turkey; Italy; France; the UAE; Bahrain; Iraq; Spain; Hong Kong; India; and South Korea, and will display products in the areas of office supplies, paper and specialty paper, stationery and writing instruments.

As part of Paperworld Middle East, Remanexpo Middle East 2013 will also be taking place, with a number of exhibitors from the aftermarket industry expected to attend.

Commenting on Paperworld Middle East’s past success, Dehn said: “Our initial foray into the market was well received by both exhibitors and trade visitors. The second edition cemented our presence in the region with a 20 percent increase in exhibitor numbers over the inaugural edition. The third edition looks in good shape to continue the growth trend as the trade fair begins to strengthen its position as the premier trade event for the paper, stationery and office products industry.”

Dehn added that among the factors influencing the success of the event is “being able to generate wide support in the regional market from trade buyers and exhibitors”, as well as the Middle East market becoming “increasingly attractive to international manufacturers and suppliers due to its fast-growing nature”. Dehn believes that the future success of the event “depends upon not only growing in terms of numbers but also in how effective we are in reflecting the needs of the regional trade”.

Speaking on the trends which may be reflected in Paperworld Middle East this year, Dehn said: “As in last year’s edition, Paperworld Middle East 2013 is expected to reflect the continued demand in the market for sustainability and growing concern for the environment. In accordance with these market trends, paper manufacturers around the globe are increasingly turning to greener methods of production, sourcing raw material from managed forests and increasing the recycled component in their products. Paperworld Middle East will feature a range of sustainably produced products for regional buyers to choose from [as well as] the Green Office Area, a dedicated section which will present everything from writing instruments to office machinery that are produced according to green standards.”

Paperworld Middle East 2013 will take place on 5 to 7 March in Dubai. Further details will be available soon on The Recycler’s website.

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