February 27, 2018
The region’s trade show has got underway this morning in Dubai and will run until Thursday.
Paperworld Middle East, the region’s trade show for the paper, stationery, and office supplies industry, has officially opened this morning. The show, organised by Messe Frankfurt Middle East, is taking place at the Dubai International Convention and Exhibition Centre, from today until the 1st of March.
New features at the show for 2018 include The Green Room, a new section dedicated to environmentally friendly products with ‘eco-credentials’, and a series of seminars discussing the latest trends and developments within the industry. This will join returning features such as the Playworld Pavilion, and “the region’s only gift wrapping competition”, Wrap Star.
The show will be hosting more than 300 exhibitors, from over 40 countries, with thousands of visitors from across the region expected to attend over the next three days. Among the exhibitors at this year’s Dubai show are China’s Apex Microelectronics, which is at Booth E33 in Hall 4, and Australian cartridge company Calidad, which is returning to the show and exhibiting at Booth B23, also in Hall 4. Internet of Printing BV and its founder, Mark Dawson, are also in attendance, exhibiting at stand E32 in Hall 2.
Ahmed Pauwels, the CEO of Messe Frankfurt Middle East, commented: “The Middle East and Africa remains a major market for paper, stationery, and office supplies, with international manufacturers viewing the region as a key customer base, with high demand for printed media products. An added benefit for exhibitors at Paperworld Middle East is they can leverage its enviable advantage of being located in Dubai, the trade and commerce hub of the entire Middle East and Africa.”