February 10, 2021
Messe Frankfurt Middle East have announced new dates for the Paperworld Middle East (PWME) trade fair. The trade fair will now take place from 14 – 16 December 2021 at the Dubai World Trade Centre.
PWME commented: “The new winter dates also allow more time for the UAE’s rigorous covid-19 inoculation strategy to take effect, with the country’s Ministry of Health and Prevention confirming more than one third of the nation’s population of 9.8 million has so far received a vaccine in what is one of the world’s fastest vaccination programmes. This will ultimately lead to a much safer in-person environment at Paperworld… and much higher physical participation.”
PWME, in its 10th edition, and the debut of Gifts & Lifestyle Middle East will now open doors at the same time as the Expo 2020 Dubai – a global mega event that’s expected to attract more than 25 million visitors during its six-month run from October 2021 to April 2022.
All the value-added features such as the Green Room for eco-friendly office supplies; and Playworld Village, presenting the magical world of children’s toys and games, will return to Paperworld Middle East, so there will be plenty to look forward to when the industry safely reunites under one roof for three days in Dubai.
This move comes following regular contact with our stakeholders. From the feedback we’ve received, the move to December 2021 is widely supported by our customers, partners and trade associations.
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