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Pantum signs new distributor and aims to expand in CIS and Russia

June 18, 2013

The printer manufacturer signed up a distributor for Kazakhstan and looks to expand in the CIS and Russia.Pantum 2010

Channel EMEA reported Pantum has signed a distribution deal with Russian IT distributor MERLION to distribute its printers exclusively in Kazakhstan. The agreement covers “a whole range” of Pantum printers as well as consumables, and makes MERLION the “first and currently exclusive authorized distributor” for the country, with the partnership “based on common striving to fast growth in the Republic of Kazakhstan in the coming years”.

Victoria Tarantina, MERLION’s Business Development Director for Central Asia and Transcaucasus, commmented: “After entering the Kazakhstan market in 2011 MERLION became here a remarkable player very soon. As part of the strategy of MERLION development in the CIS countries the Almaty subsidiary faces a task to possibly fully satisfy demand of our current and future partners.

“We expand our procurement portfolio, receive new distributions, launch new partner services, including financial and marketing ones. We were first in the Republic who gained a status of an ‘Authorized Distributor of Pantum in Kazakhstan’ and this imposes high responsibility upon us regarding promotion of vendors’ production at the Kazakhstan’s market. I believe that the MERLION experience of 20 years of operation, their image of a strong IT-market player and a balanced support system for partners should all work on success of our cooperation.”

Christophe Bechade, Pantum Europe COO in the region of CIS and Eastern Europe, added in turn: “Our main customers in Kazakhstan are corporations, business-structures, IT-companies, retailers. And that is MERLION who effectively deals with all these channels.

“Our common mission with MERLION will consist in supplies of a whole range of Pantum innovative printer models and multifunction devices with unique capabilities which provide, along with the lower total cost of ownership, the high performance and profitability level regarding equipment and consumables. We hope that the end users and partners of MERLION will use all advantages of the brand to the full.”

The company also discussed developing its “brand equity” in Russia and the CIS with Channel EMEA, noting it will “showcase its portfolio” of printers at the DISTREE Russia & CIS event later this month. The company’s Victor Chang, Sales Director for Russia and CIS, stated that it “want[s] to build cooperation with the strongest local channel partners that have a deep understanding of the regional market.

“During the past year Pantum has teamed up with a strong local distributor to start operations in the Russia and CIS region. We have built a base network of partners through structured price support and marketing initiatives. Russia and CIS has great market capacity and future potential for growth – especially in the laser printing segment. Pantum has a clear development strategy for this region”.

Zhang added: “After 30 years [of] unbreakable monopoly in the printing industry by American, Japanese and Korean brands, the printing industry is in need of a new brand, new product and new opportunity. Pantum was born for a new era in printing. Pantum is focused on driving the cost of printing down using laser printers, by offering large capacity toner options at a much lower cost per page than competitors’ printers.”

“Pantum is working on a more comprehensive channel system to cater to partners’ requirement, including brand marketing support, co-marketing, promotions, dealer incentives as well as organising regular partner meetings.”

Categories : Products and Technology

Tags : CIS Pantum Russia

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