Pantum expands into US via Amazon
April 8, 2021
Pantum accelerates US expansion with the launch of its BP5100 and BM5100 series of printers on Amazon.
Pantum, a brand that develops, manufactures, and sells laser printers and toner cartridges for users around the world, is accelerating its US market expansion as it plans to launch its BP5100 and BM5100 series of new products on Amazon in the second half of 2021. Moreover, the company said, it is focused on developing more B2B products in the American market.
With the COVID-19 pandemic, Pantum said its Amazon sales channel developed rapidly in 2020. It was able to defy the market slump with the boost in online business leading to two-fold growth. As it develops in the US market, Pantum will focus on its entry-level 22 pages per minute (ppm) models, managed print service (MPS) models, and 40PPM models.
Pantum’s 22ppm models are the P2500 series, M6600 series, and M6550 series models.
The company explained that its printers with speeds of 22ppm are ideal for home and small office work, which has skyrocketed due to the pandemic. With their compact, sleek design and cost-effective price point, these printers are well-suited for small and medium-sized businesses and small office/home office (SOHO) users. To better serve their scenarios, the models are equipped with Wi-Fi Direct and mobile printing.
Now available in the US are the company’s MPS models which are the P3305 series and M7105 series models. These models are for medium-sized enterprises and leasing/MPS projects. Also introduced in the US market were the 40ppm models, the BP5100 series and BM5100 series devices.
In 2021, Pantum plans to expand its US business and open an independent Pantum base in the second half of the year. In doing so, it seeks to increase its local sales team in Q2 this year as well as launch online and offline promotional activities, and actively develop a local distributor network to provide American customers with a best-in-class service experience.
Categories : Products and Technology
