March 20, 2017
Organisers Messe Frankfurt Middle East reported that the show’s “three days of busy networking and inspirational ideas” came to a “successful close”, with the event said to have shone a “spotlight on [the] magical world of stationery, school, arts, office supplies, children’s games and toys” exhibited. The event was also said to have seen “three days of busy networking and inspirational ideas” and a “strong turnout”.
Expanding on this, the organisers stated that the “region’s premier trade fair” saw 5,985 trade buyers from 93 countries visit the event, while 313 exhibitors from 42 countries exhibited. Messe Frankfurt Middle East added that “the positive industry response underlines Paperworld Middle East’s importance as a key gateway to a regional market that’s home to more than 200 million people”.
The seventh iteration was particularly highlighted as having been “equally notable for debut or start-up companies making their first foray into the vast Middle East and African market”, with over 50 exhibitors “launching exciting new products” at the show. There were also six country pavilions for Germany, Italy, China, Taiwan, Egypt, Pakistan and the United Arab Emirates (UAE), with the event as a whole said to have “had a marked emphasis on sustainability”
This was “underlined by the return of the Green Office Area, a dedicated section showcasing the most eco-friendly products available in the market today”, while the event’s Wrap Star gift-wrapping competition took place once more. The Recycler attended the event, and reported from the show’s three days here, here and here, with our full report to be published in issue 294.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, commented: “The success of Paperworld Middle East 2017 and the continuing participation from international and local brands has underlined the effectiveness of the event as an unmatched interactive platform for meeting with key decision makers and regional trade buyers.
“This year we’ve had some remarkable products and services on display and a robust presence from local and regional players. Going forward, the industry will evolve into a more sustainable and adaptive sector finely tuned to customers’ specific needs.”