December 13, 2019
OKI Europe’s OKI C844dnw may be the smallest A3 colour printer on the market but it’s making a big impact in the retail industry, garnering two awards, a Golden Innovation FMCG & Retail 2019 Award and the RetailShow’s Trade Innovation 2019 Award.
The Golden FMCG & Retail Awards recognise the most innovative solutions and products in the retail sector. Winners are evaluated through an online poll of consumers and a board of jurors. OKI’s C844dnw was selected from among 40 other entries in the Trade Support Solutions Category and the award was presented at the annual ceremony sponsored by Hurt & Detal in Poland.
The RetailShow’s Trade Innovation Award evaluates the best equipment, products and services dedicated to the retail industry. OKI said its C844dnw printer was recognised for the versatility it offers retailers, enabling them to produce striking visual communications in-store, on-demand, thanks to its superb media handling capabilities and professional quality colour.
“We are extremely pleased that the OKI C844dnw A3 colour printer has been recognised for the opportunities it offers in the retail sector,” says Javier Lopez, General Manager, Business Development, Industry Verticals, OKI Europe Ltd. “Retailers are using it to produce professional quality in-store advertising and signage and personalised customer communications as and when needed, without waiting for external partners. The C844dnw enables retailers to react quickly to local demands, trends and competition, giving them a clear advantage in the market, while increasing customer loyalty and basket value.”
These latest awards are not the first time OKI Europe has been recognised for the C844dnw. Launched in April 2019, the C800 Series received an Editor’s Choice Award from Print IT Reseller for its compact size, versatile media handling and energy-efficient fusing technology. The online technology magazine TechRadar also commended the OKI C844dnw for its “innovative design” and its media flexibility citing it as “one of the most flexible printers we’ve come across”, which all contributed to its Five-Star rating.
Categories : Around the Industry