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OKI Data opens demonstration centre in Australia

May 31, 2012

The centre forms part of the OEM’s increased focus on the Australian market.

The demonstration centre, officially opened in May by OKI Data Corporation’s Takao Hiramato, will initially facilitate OKI’s range of multifunction, colour, mono and dot-matrix printers and serve as a ‘centre of excellence’ for OKI to train and demonstrate products to dealers and end users, with the company currently having 120 approved reseller partners in Australia.

The facility’s production “has doubled since March […] and has now reached 140 percent of the 2011 capacity”, with the company planning to reinvest in its sales and marketing, and a new print solutions product demonstration centre recently opening at the company’s Australian headquarters at Macquarie Park, Sydney. Consumers are also set to benefit from the centre as they will be able to test recommended OKI products prior to purchasing.

Dennie Kazuo Kawahara, Managing Director at OKI Data Australia, explained that the new demonstration centre “has been designed to help potential customers meet the challenges they face with their printing solutions. Live demonstrations will help users watch the power of our solutions and see different equipment in operation while our experts explain what is really happening.

“Additionally, we will use the demonstration centre to help customers evaluate the savings they can realistically expect from a proposed print management solution.”

Kawahara also went on to highlight the centre’s potential to provide customers with “an efficient decision-making environment”, allowing them to review the technical and economic factors before purchasing products.

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