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North African HCP market sees double-digit decline

North African HCP market sees double-digit decline

March 12, 2015

The market’s shipments fell by 16.1 percent in volume and 4.7 percent in value in the last quarter.morrocoalgeriatunisia

The data from IDC reports that the market for hardcopy peripherals shipments saw a yearly decline of 16.1 percent in volume and 4.7 percent in value in the final quarter of the 2014 financial year, with the Algerian and Moroccan markets “performing particularly poorly”, though “there was better news in Tunisia”, which saw “a slight upturn in both volume and value”.

The falls in Algeria and Morocco came as a result of “budget cuts hinder[ing] IT spending by government agencies and large enterprises”, with the former seeing a 5.6 percent fall in volume and a “slight increase” of 5.4 percent in value, while the latter saw shipment volume fall 28.4 percent and value fall 23.6 percent. In contrast, Tunisia saw a 2.7 percent increase in volume and a 8.8 percent increase in value in the quarter.

The inkjet segment “suffered the biggest declines”, with shipments down by 58.4 percent, 43 percent and 7.4 percent in Morocco, Algeria and Tunisia respectively, and value declines of 44.2 percent and 58.3 percent in the first two against a 42.6 percent increase in the third. Colour laser shipments to the region fell 9.1 percent to 4,900 units, though their value grew 26.6 percent to $6.6 million (€6.2 million), thanks to the “remarkable performance” of colour laser in Tunisia and Algeria.

The two markets saw 23.3 percent and 19.8 percent increases in volume respectively, with most of the growth seen in high-speed segments above 31ppm, even though low- and mid-speed segments continue to “dominate colour laser shipments” in the two countries. Morocco in contrast saw a “sizeable” 28.3 percent decline in shipments, with “substantial” drops particularly in the low- and mid-speed segments, though revenues grew 57.1 percent in the quarter.

Monochrome laser in North Africa meanwhile saw “flat performance” in volume terms, and an 8.9 percent fall in value: Algeria saw shipments fall by 23.1 percent, though Morocco and Tunisia “fared much better” with unit growth of 13.3 and 12.2 percent respectively. The decline in Algeria “cut across all segments” and was due to “weak tendering activity […] especially from the government, which is the primary source of demand” for low-end monochrome printers.

Finally, dot-matrix printers fell 18.8 percent in volume but grew 1.1 percent in value, with a “lack of deals and tenders” contributing to the poor performance, particularly in Algeria and Tunisia, which saw respective declines of 29.7 and 11.8 percent.

Imane Belhabes, Research Analyst for Imaging, Printing and Document Solutions at IDC North and Francophone Africa, commented: “The growth in Tunisia can be attributed to the fact that several large public and private sector deals were relaunched following the completion of the country’s parliamentary elections.

“Government agencies and large enterprises typically shape the IT spending structure of the region, so the budget cuts seen once again in these segments in Morocco and Algeria had a profound impact on the region’s overall performance. The main reason for the inkjet decline, particularly in Morocco, was a shift away from entry-level devices, which impacted overall shipment volumes.

“Some vendors are changing their strategies in terms of product focus by pushing their more profitable devices in place of entry-level volume inkjet printers. This explains the high growth rates registered in the mid and high-end segments, and gives an indication of vendors’ go-to-market plans for 2015.”

Categories : City News

Tags : Africa IDC Market Data

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