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New showroom opened by Canon in UAE

July 2, 2012

OEM’s first regional business solutions showroom in UAE now open.

The showroom, owned by Canon Middle East, is aimed at “B2B and professional business clients” in the region, reports business news website Trade Arabia; and will allow Canon to provide its regional partners with insight into their customers’ needs, using its portfolio of solutions to demonstrate how they can deliver high quality services that will in turn have positive effects on business.

Naoshi Yamada, Deputy Managing Director of Canon Middle East noted that the printing industry “needs to look at customer relationships and businesses need to look for opportunities to deepen these [by] inspiring and supporting their customers with value added services that will have a positive impact on their business.”

Yamada added “With the opening of a dedicated business solutions showroom in the region, our goal is to further reinforce our confidence in the future of the region’s evolving digital print landscape.”

The launch of Canon Middle East’s showroom is said to represent the company’s move to “consolidate market share” of the Middle East and North Africa (MENA) industry, which according to the article is “expected to grow to $11 billion (€873 million) by 2015”.

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