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New MENA range from Brother

May 11, 2018

The OEM’s Gulf subsidiary has launched its latest line of printers onto the MENA market.

Brother Gulf has released the inkjet Multifunction Centres in the Middle East and North Africa, reports TechRadar, with the four models for office and home offering print, copy, scan, and fax capabilities.

According to TechRadar, the launch is part of Brother’s “long-term strategy to consolidate its regional presence and expand its product portfolio.”

The printers feature Brother’s ink tank technology, with the individual ink bottles claiming “to keep printing costs more efficient while maintaining consistent print quality.” The page yield of the black ink tank is said to be 6,500, with a yield of 5,000 for the CMY variations.

 “Today’s small business and home office owners face a difficult decision when choosing a multi-function centre to suit their needs, often having to compromise between cost-efficiency, print quality, and features,” explained Brother Gulf’s Managing Director, Soichi Murakami.

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