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New MD for Brother Thailand

March 13, 2019

Brother Thailand’s Teerawut Supapunpinyo (Credit: The Nation)

Brother Commercial (Thailand) has promoted Teerawut Supapunpinyo to Managing Director.

In his new role, Supapunpinyo will be tasked with strengthening the OEM’s management team, and implementing its concept of “towards the next level” in a bid to achieve growth, according to The Nation.

Previously Sales and Marketing Director for ten years, Supapunpinyo “helped turn the company into a market leader,” The Nation states, through application of his experience and working methods, and adoption of marketing strategies which turned Brother from “a small brand to a familiar name” for Thai customers.

“I believe teamwork is the key to success,” said Supapunpinyo. “The fact that each team knows its role and responsibility, and that they have an opportunity to think outside the box. It inspires us to come up with a new way of working, and dare to try different things. This is the spirit that makes Brother stand out.”

“The last factor is cooperation of partners, which is an important energy that makes us grow faster,” he continued. “We have never stopped ‘transforming’ our marketing games as the fast-changing consumer lifestyle prompts us to always be prepared and to respond faster with each step forward.”

Supapunpinyo will also lead the company as it seeks to achieve its target growth, which was boosted from 5 to 7 percent during the 2018-19 fiscal year, an ambitious target in Thailand’s “currently sluggish” economy.

“Brother is trying to adapt and improve, so we can grow continuously in every business group,” explained Supapunpinyo’s predecessor as MD, Tomoyuki Fujimoto. “The company aims to provide customers with a high level of satisfaction in terms of innovation and product quality. No less important, the quality of after-sales service has always been at the heart of Brother’s business operation.”

Fujimoto further explained that Brother Thailand’s “major success factor” is its corporate philosophy, “At Your Side,” which seeks to place customers at the centre of every dimension.

 

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