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New HP campaign hypes original ink

June 22, 2018

The OEM’s Indian subsidiary has released a new digital film promoting the use of its original ink and printer cartridges.

As INDIANtelevision reports, the digital film, Chikloo, represents HP’s “ongoing initiative” to encourage the use of its original ink and cartridges.

The film, a concept of BBDO, is targeted at parents and younger children “and aims at establishing that a print-out is not merely a print, but is a reflection of your personal pride.” Starring in the film are celebrity couple, Ashad Warsi and his wife Maria Goretti.

The film tells the story of a child named Chikloo, whose birthday party goes terribly wrong, but is fortunately salvaged by the use of Original HP ink, leading to “a memorable birthday party” for the whole family.

The film is being aired in prominent cineplexes around the country in addition to Direct To Home platforms, and is being featured on “various social and digital mediums.”

HP India’s Country Marketing Director, Neelima Burra, commented: “Addressing customers through our innovative technology has been our core philosophy. Our latest campaign is one such endeavour focused on personalisation and making the brand more relevant for the consumers thereby building a strong brand affinity.”

Categories : Around the Industry

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