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Messe Frankfurt revamps spring 2021 schedule

September 21, 2020

Paperworld and the Remanexpo product group come together with Ambiente and Christmasworld for the International Consumer Goods Show – Special Edition from 17 to 20 April 2021.

The 2021 schedule revamp will see the ‘International Consumer Goods Show – Special Edition’ bring together Messe Frankfurt’s consumer goods portfolio in 2021 From 17 to 20 April 2021.

Paperworld and the Remanexpo product group, Ambiente, and Christmasworld will be making a once-only appearance as a joint event in Frankfurt am Main: the International Consumer Goods Show – Special Edition.

The physical event will be actively supplemented with digital offerings as part of Consumer Goods Digital Days, which will also be home to the purely digital Creativeworld, an event that is taking a one-year hiatus as a physical meeting place in 2021.

As a result of the trade fairs taking place simultaneously on new dates and the hybrid nature of this event, the entire industry can look forward to beneficial new synergy effects in the ongoing pandemic.

Messe Frankfurt has announced that it will not be holding any of its own physical trade fairs at the Frankfurt exhibition grounds between January and March 2021 and has revamped its spring trade fair calendar to focus on new synergies and new digital offerings.

Responding to the course taken of the pandemic, Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt, said: “It is important for our customers that we make a decision at an early date, as it would otherwise be time for them to begin investing in their trade fair presentations. Messe Frankfurt will continue working closely with its customers to ensure that its decisions serve the interests of the exhibiting industries.” He commented further “However, now that it is not only governments tightening travel restrictions, but also companies, the latest pandemic developments are causing growing uncertainty amongst trade fair customers.”

Many companies are looking to their trade fair presentations to help boost sales following the resumption of business, and we feel that it is more important now than ever that we satisfy this demand,” explained Detlef Braun, Member of the Executive Board of Messe Frankfurt. “However, the travel restrictions that have now been put in place and a renewed rise in the number of infections simply pose too great a hurdle for our very international event.”

This is in spite of the fact that exhibition halls are amongst the safest enclosed buildings in which people can spend time without being subjected to an increased risk of infection. The halls can be continuously resupplied with fresh air, and in conjunction with the measures included in our extensive hygiene concept, people could safely do business in person here on the Frankfurt exhibition grounds. 

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