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Messe Frankfurt outlines plans for [email protected] 2014

September 11, 2013

Hall3_1 webTrade show will be held on 25 to 28 January 2014 in Frankfurt, catering to international exhibitors and new businesses.

Messe Frankfurt, the organiser of Paperworld trade fairs, has announced its plans for the next [email protected] event, which will offer the opportunity for aftermarket companies to exhibit their products, attend seminars and network with others in the industry in Hall 3.1 of the Frankfurt Fair and Exhibition Centre.

Those set to attend the [email protected] 2014 trade show cover all aspects of the office supplies industry, including printer consumables remanufacturers, IT and printer accessories suppliers and paper suppliers.

Also in Hall 3 will be the Paperworld Forum, which will host a variety of lectures to encourage the discovery of new productions and the exchange of information; with a comprehensive programme offered on subjects such as marketing, trends, motivation, the trade and sales.

The office supplies section is part of the greater Paperworld 2014 event, which Messe Frankfurt states is continuing to “develop and adapt to the needs of the market”, with the arrangement of product groups and exhibition halls seen at the 2013 show set to be carried over next year “with the aim of generating new impulses for trade visitors and offering them a stimulating glimpse beyond the boundaries of their own segment”.

Michael Reichhold, Director of Paperworld, said that “visitors can expect a range of products unparalleled in terms of breadth and depth” and that each of the segments featured in the show “will offer a host of new ideas and inspiration” for the new year. “This is particularly important today, in the interests of strengthening the retail trade,” he added.

Attendees of the event will be of many different nationalities, with Messe Frankfurt stating that 80 percent of the 1,440 exhibitors come from outside of Germany, while 62 percent of the 45,360 visitors to the show are from abroad. “The high degree of internationality at Paperworld ensures perfect matchmaking and worldwide business contacts,” said Reichhold. “Paperworld is the ideal business platform for gaining access to new markets, finding suppliers and discovering the latest trends from all around the globe.”

Another aspect of the trade fair that Recihhold claims makes Paperworld “special” is its mixture of renowned manufacturers and new, smaller companies that are able to introduce themselves and their products for the first time. Next year’s event will even host the BMWi Promotional Area for Young Innovative Companies, an initiative of the Federal Ministry of Economics and Technology, which will allow newcomers to attend the event at “special low rates” and present their new products to an international audience.

Visit the Paperworld website for more details.

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