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LMI reports on Colour Challenge

July 23, 2015

The remanufacturer’s test to “tell the difference between OEM colour toner” and its own technology has concluded, with over 500 dealers taking part.lmicolourchallenge

The test, which was announced and launched in May, concluded on 30 June, and was aimed at dealers, who could visit the website at www.lmisolutions.com/cc to “see if they can distinguish between colour pages printed with OEM colour toner versus LMI’s new colour toner technology”. A selection of “great prizes” was said to be available for those taking part, regardless of “whether you select the page printed with OEM colour toner or LMI’s new colour toner technology”.

To take part, dealers visited the website and “register[ed] to select from the printed samples”, and once they’d selected the page “they believe was printed with OEM toner”, the correct answer was “revealed” and included “real time polling results” to show the “actual selections made by other dealers”. The company added that it has invested over $1 million (€892,810) over the last year to “ensure dealers receive the same quality in LMI colour cartridges as they have come to expect in LMI’s award-winning monochrome products”.

This has been spent on “expansion of colour production facilities, new premium colour quality components, new colour screening technology and enhanced quality inspection of every colour cartridge to deliver a whole new colour experience at the end user level”. Over 500 dealers took the challenge, with prizes including a big screen TV, iPads, LMI colour toner packs and “some of LMI’s latest line of top quality remanufactured colour HP LaserJet printers” awarded in draws for resellers “who participated regardless of which print sample they selected”.

Dealers are still able to visit the LMI website at www.lmisolutions.com/color to “download actual dealer voting scores” and “review the results”, as well as taking the challenge, while a free guide on “how to present remanufactured colour toner to OEM customers” is available for download. In addition, dealers can also “request hardcopy print samples of OEM versus LMI test pages”.

Gary Willert, President and CEO of LMI Solutions, commented: “The response was overwhelming, which supports our belief that dealers are still searching for a true OEM colour alternative that delivers the quality, performance and profitability dealers want. We’ve completely reengineered our colour product line, and the results of over 500 votes confirm we’ve got a real winner for LMI dealers to win more profitable colour pages under contract.”

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