February 9, 2016
The new programme has been launched by Lexmark in Europe to “meet the changing needs of its channel partners and address the shifting dynamics of the market”, with the OEM noting that it has been designed to “support partners selling to customers who are increasingly looking to adopt a holistic, end-to-end approach to their data and document management”, including beyond printing. Enrollment is already available for those partners qualifying, Lexmark added.
Lexmark also said that the programme features a “unified programme framework” that connects partners to its “expertise” in hardware, supplies, service, MPS and software, and is designed to “enrich partner offerings” in this regard. Channel partners joining can “access in-depth knowledge of the market and technology leadership”, which will allow them to provide customers with “informed recommendations” and “differentiate themselves and capitalise on the opportunities” in the market.
With features including “enhanced training and marketing support”, the programme is a consolidation of the OEM’s current channel programmes, and it notes that partners “will get access to a wide range of benefits” as well as drive “profitability for their business”. Access will also be available to an online resource called PartnerNet, alongside a “partner-specific training portal” and “completely revised set of sales and marketing tools”.
Danny Molhoek, General Manager for North West Europe at Lexmark, commented: “By offering our channel partners a specifically tailored combination of technology knowledge, industry expertise and customer engagement tools, the new Lexmark Connect Partner Programme is truly ‘opening up the possibilities’ by empowering our partners to transform their businesses.
“We have designed this new programme from the ground up to provide a framework that supports our partners as they adapt to a fast-evolving market. Joining the programme will also allow our partners to better connect with the current and future document output and management needs of businesses in an era of digital transformation.”
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