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Lexmark Europe to focus on reuse, not recycling

July 16, 2020

Lexmark to work collaboratively on product lifetime extension, prioritising refurbishment and remanufacturing practices in Europe to move up the waste hierarchy favour reuse over recycling. 

Taking to LinkedIn, Lexmark’s Head of Government Affairs, Maxim Furkel explains “Lexmark has joined the C-SERVEES Consortium to work in a collaborative way on product lifetime extension, prioritising innovative refurbishment and remanufacturing practices in Europe. Understanding the life cycle of our devices helps us to design products that deliver additional Circular Economy benefits.  Customers are invited to join our demo exercise and share their experience and suggestions in reducing their own environmental footprint when using and disposing of products after their first end of life. Life extension helps to provide a second life to our hardware and multiple new lives to supplies, also helping to support local job creation.

“The move towards sustainable business models has been driven by the understanding that businesses can be a force for good, and that in most cases, doing nothing exceeds the cost of action. The fact is that sustainability is no longer a niche issue, and it’s something that customers are demanding from the organisations they do business with. According to a recent survey from Accenture, consumers have already become more environmentally conscious with their purchases in an effort to do their part.

“At Lexmark we want to move up the waste hierarchy and favour reusing over recycling.  C-SERVEES is a perfect vehicle to move fast and share first hand experience with the rest of the industry.”

The C-SERVEES project has received funding from the European Union’s Horizon 2020 research and innovation programme and aims to boost a resource-efficient circular economy in the electrical and electronic (E&E) sector through the development, testing, validation and transfer of new circular economic business models (CEBMs) based on systemic eco-innovative services that include: eco-leasing of EEE, product customisation, improved WEEE management, and ICT services to support the other eco-services.

Furkel comments further “At Lexmark these include paper savings, fewer and longer lasting devices, and cartridge and toner recycling programmes. It’s an ongoing effort that we look to constantly develop with new initiatives and C-SERVEES provides strong support in this journey.

“Designing out waste and pollution through supporting circular economy business models is an ongoing process. Along the way there is great potential to discover innovative new reuse and recycle techniques and unlock a potential $4.5 trillion (€3.95 trillion) in new economic growth by 2030, identified as a possibility by Accenture. The bottom line is that long-term survival means businesses must future-proof themselves against the depletion of raw materials and the resulting cost impact. While positive moves are being made across industry, more needs to be done in accordance with the EC policy strategies in Circular Economy, with a responsible approach to technology design, delivery and adoption taking front and centre stage within any corporate strategy.”

 

Tags: Lexmark, C-SERVEES, Circular Economy, EU

Categories : World Focus

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