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Kyocera launches anti-counterfeiting campaign

Kyocera launches anti-counterfeiting campaign

May 13, 2016

The OEM “plans to tackle [the] growing threat from counterfeiters” by educating customers and partners “on the risks incurred by buying counterfeit consumables”.kyocera_logo_3039

Kyocera stated that it has “seized fraudulent goods” worth over €5 million ($5.6 million) since April, which “points to a concerning rise in the scale of the problem”, as in the last financial year it has seized “more than 100,000 units” worth over €10 million ($11.3 million). It warned that “with the wrong toner and inkjet cartridges you should expect a range of common issues”, including “streaky grey backgrounds, drop off, uneven print quality and even ghosting on the page”.

In turn, the OEM pointed out that “more serious, and costly, are the risks of damaging the product”, and it claimed that “non-genuine toner or ink damages good-quality printing products and reduces the overall yield of the machine. This means that the total cost of ownership of the device is increased, offsetting any short-term benefits of the cheap toner.

“In addition, this could invalidate the manufacturer’s warranty, meaning if your machine breaks, which it may well do using counterfeit consumables, you have no comeback”. The OEM is also an “active member” of the Imaging Consumables Coalition of Europe, Middle East and Africa (ICCE), which was “formed as a direct response to the increase in counterfeit imaging consumables across the region.

Jonathan Robbins, Consumables and Spares Sales Manager at Kyocera Document Solutions UK., commented: “Counterfeit imaging supplies are often dangerous, environmentally unfriendly and cheat consumers of the quality they are entitled to expect from branded consumables. It’s time to take the fight to the criminals, and stand up for resellers and businesses who are being duped into buying sub-standard products, often in good faith, by increasingly organised criminals.

“We’re asking businesses to only buy from an approved Kyocera consumables partner or run the risk of supporting organised crime and trafficking gangs. Counterfeit products are increasingly hard to spot, so we would recommend resellers and customers are suspicious of consumables that do not have Kyocera labelling or an unrealistically low price. If in doubt, our team is available to answer any questions or verify suspect products.”

 

 

 

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