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Kyocera announces new Senior Director

February 13, 2020

Estébanez becomes latest appointment to CEO Óscar Sánchez’s team leading Kyocera’s ambitious transformation.

At Kyocera Document Solutions America, President Óscar Sánchez is looking to capitalise on the changing needs of the market to equip his leadership team with some of the most talented professionals, the latest being José María Estébanez who joins as Senior Director, Integrated Marketing Communications.

Following on from appointments such as that of Natalie Cumberbatch as Vice-President of Human Resources, Frank Zupa as Vice-President of Customer Operations and Kurt Brown as Vice-President of Software and IT Services, Sánchez has moved to bring Estébanez to his diverse team with a focus on marketing.

Estébanez was with Deloitte most recently before leading Kyocera’s marketing efforts across Europe, the Middle East and Africa. His projects at the company’s European headquarters included playing a leading role in the renewal of the organisation’s brand identity whilst also leading the launch of a brand-new website and digital offering. Kyocera said that this work from Estébanez was essential to unifying the strategy of Kyocera across the region and across the globe, bringing together a range of cultures and languages into one united message and way of working.

In Europe, he operated across 17 different countries to oversee digital transformation strategies in marketing, with a keen focus on Customer Relationship Management, marketing automation and sales enablement. Through the implementation of Salesforce technology alongside this content hub, new approaches were implemented which have set the company up for many years to come, Kyocera added.

As Senior Director, he will be involved in pioneering similar projects in America, with a revamped online profile in the pipeline to make it easier for customers, employees, dealers, analysts, media and a range of stakeholders to interact with the company. This will include a new approach to the Channel Programme and demand generation, working hand in hand with Kyocera’s sales team.

Kyocera said this streamlined presence in the digital space forms part of the organisation’s key objectives for 2020 and beyond as Sánchez’s objectives continues to drive Kyocera into new areas.

“José brings experience of completely revolutionising how Kyocera handles marketing. His success across the board in the European region, aligning with our global headquarters in Japan, means that he is fully on board with our plans and that commitment, passion and talent is just what we need in America,” Sánchez explained.

Estébanez will work closely alongside the rest of the leadership team to prepare the organisation for the opportunities that lie ahead in 2020. As Sánchez assembles his support team with directors and vice-presidents in key areas, Kyocera faces up to more ambitious goals than ever before.

An aim to achieve significant growth over the next year, strategic acquisitions in the pipeline and a continued transition towards IT services and solutions mean that 2020 will be an important year for the future of Kyocera.

Kyocera said that Sánchez has now surrounded himself with a dream team of industry experts to help him to achieve his aims.

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