The Recycler
  • ECS Web ad March 2022
  • Katun March Web Advert 2021
  • Biuromax Web banner June 2022
  • Static Control June 2022 Masthead Ad
  • Ninestar June 2022 Masthead Banner

Konica Minolta leads in brand loyalty for 15th year

Konica Minolta leads in brand loyalty for 15th year

January 28, 2022

Konica Minolta Business Solutions U.S.A., Inc. announced it has received first place in Brand Loyalty in the Brand Keys Customer Loyalty Engagement Index (CLEI) for the fifteenth consecutive year.

Brand Keys, a New York–based client loyalty and engagement consultancy, publishes the annual syndicated study, which recognised Konica Minolta for Brand Loyalty in the “MFP Office Copier” (multifunction printer) category. This year’s study revealed a radically widening gap between customer expectations and brand delivery, as well as an extraordinarily more emotional consumer decision-making process.

“Brand Keys’ research reveals a 47% net increase in buyer expectations to help build brand loyalty. Yet only 27% of brands within our industry are able to keep up,” said Kay Fernandez, Senior Vice President, Marketing, Konica Minolta. “We are proud of the connection clients feel with us and remain committed to maintaining the trust they have placed in us throughout the years.”

Brand Keys’ 25th annual CLEI and research consultancy identifies brands that are best able to engage clients by meeting or exceeding their expectations, thereby creating client loyalty. The Index recognises the brands that receive the highest loyalty and engagement assessments and surpass competitors for responding to the category values customers desire most.

“The silver anniversary of the CLEI seemed an appropriate time to recognise brands consumers have consecutively rated number one when it comes to loyalty, and it is a testament to these brands’ abilities to meet their customers’ expectations and generate emotional engagement over sustained periods of time,” said Robert Passikoff, Brand Keys Founder and President. “Congratulations to Konica Minolta for the outstanding level of customer loyalty it has built and maintained, even during the most challenging of times.”

Categories : Around the Industry

Tags : Brand Loyalty Customers Konica Minolta MFPs

  • Static Control June 2022 Big & Bold Ad
  • Aster Big & Bold Web ad May 2022
  • GM Technology June 2022 Web ad
  • GPI Web ad June 2022
  • IR Italiana Web ad January 2021
  • Apex UStation web banner
  • Mito Big & Bold Web ad May 2022
  • ITP Web ad January 2021
  • PCL Web ad January 2021
  • HYB Web banner
  • CTS New Ad March 2022
  • CET June 2022 Web ad
  • Zhono web ad May 2022
  • CTS New Ad March 2022
  • PCL Web ad January 2021
  • HYB Web banner
  • CET June 2022 Web ad
  • ITP Web ad January 2021
  • Zhono web ad May 2022
  • ITP Web ad January 2021
  • PCL Web ad January 2021
  • Zhono web ad May 2022
  • CTS New Ad March 2022
  • CET June 2022 Web ad
  • HYB Web banner

The Recycler, Wittas House, Two Rivers, Station Lane, Witney, OX28 4BH, United Kingdom | Tel: +44 (0) 1993 899800 | Fax : +44 (0) 1993 226899
©2006-2021 The Recycler - Terms & Conditions - Privacy Policy including cookie use

Web design Dorset | Websites by Mark

The Recycler Subscribe Web ad January 2021
The Recycler Subscribe Web ad January 2021