September 25, 2017
Konica Minolta’s Indian subsidiary has unveiled a new ad campaign to promote its A3 range of multifunction printers and solutions.
Konica Minolta Business Solutions India is launching a “fresh brand campaign for its bizhub range of A3 MFPs and Solutions”, according to Afaqs! The campaign is entitled “Time to Change is Now” and “Your Business Partner”, and is created by Option Designs.
The campaign’s “Time to Change is Now” aspect is “targeted towards customers that are already users of MFP/Printer”, and through this campaign “the company wishes to provide the latest state-of-the-art technology and cutting edge features”.
The “Your Business Partner” side of the campaign is geared toward SMEs and other corporate consumers, with Konica Minolta seeking to provide “various Solutions and services” that will fulfil office printing requirements and boost productivity.
Anurag Mehta, the Co-founder of Option Designs said, “The key objective of the campaign was to communicate persuasively to the consumers the imminent benefits of the products. Our creative concept helped leverage the campaign into the consciousness of the consumers.”
Shikha Attrey- Account Head, Option Designs, said, ” It has been challenging and interesting to work on this campaign which intends to reinforce grip on the category and connect with new consumers so as to establish strong dominance. The campaign created intrigue and buzz that will surely help the brand gain new grounds.”
Vishal Bakshi- Account Manager, Option Designs commented, ” Konica Minolta’s award-winning MFP and OPS offer a wide range of advanced features, functions and built-in benefits to help your people work faster and more efficiently. This campaign perfectly showcases the endless possibilities that the MFPs and OPS will bring into the workforce and help the brand compete more effectively in the industry.”
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